Case Study: Prima Plastics
Brief Background: Prima Plastics started in 1993 manufactures plastic moulded furniture (PMF). The company manufactures products ranging from chairs, baby chairs, dining tables, stools, teapoys, material handling products etc and competes with the likes of Nilkamal, Wimplast, etc. PPL is the third largest player in the plastic furniture segment after Nilkamal and Wim Plast with a…